Arrowhead Water, also known as Arrowhead Mountain Spring Water, is a brand of drinking water that is sold in the western United States, particularly in Arizona, Utah, the Northwest, and in California.
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Discovery
Arrowhead Mountain Spring Water takes its name from a natural rock formation in the San Bernardino Mountains shaped like a giant arrowhead. The arrowhead is naturally barren; it is not manicured in any way. Native American legend says the formation was burned into the mountain by the fall of an arrow from Heaven, showing the way to the healing hot springs. Nearby cold springs on Strawberry Creek in the San Bernardino National Forest are the original source and namesake of Arrowhead water.
The first documented reference to Arrowhead springs (Agua Caliente) was in records of priests stationed at Mission San Gabriel Arcángel, around 1820. David Noble Smith was the founder of the first sanitarium facilities at Arrowhead Springs in 1863, which were used to treat patients with tuberculosis and numerous other ailments. By the 1880s, the Arrowhead waters were famous for their supposed curing powers. By the early 20th century, the hot springs were a popular resort for tourism and vacationing.
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History
In 1909, The Arrowhead Springs Company was formed and the company's water products were marketed in Southern California. The water was transported from Arrowhead Springs, north of San Bernardino, California, to Los Angeles in glass-lined railroad tank cars. In 1917, the bottling operations moved to a new plant in Los Angeles. In 1929, the Arrowhead Springs Company merged with the company that marketed Puritas water, and began co-marketing the Puritas products with Arrowhead water. Puritas water products were first introduced in Los Angeles in 1894.
The Arrowhead and Puritas brands were bottled in the same plants and co-marketed until the 1970s. Arrowhead Springs marketed the brands in separate containers that sometimes carried the Arrowhead or Puritas names alone, but containers were often labeled "Arrowhead and Puritas." The Arrowhead Beverage Company was the bottler for many different brands of water and soft drinks including seltzer, fruit-flavored soda, and ginger ale.
In 1932, another important development for the company happened in the Los Angeles area, as it was named the official water refreshment of that year's Olympic Games, held at the City of the Stars.
Arrowhead water returned to the Olympic Games again in 1984, when the games were again held in Los Angeles.
In 1993, Arrowhead water bought the naming rights for the Arrowhead Pond in Anaheim.
The Nestlé era
In 1987, Arrowhead waters was bought by Nestlé. Soon after, the presence of Arrowhead water bottles in supermarkets across the Western United States grew considerably.
In 1996, a 24-US-fluid-ounce (710 ml) bottle was introduced by the company. By the early 2000s, the company had introduced waters with different flavors to the market.
It's Better Up Here! is a trademarked tagline for the Arrowhead Water brand.
In 2006, Aquapod was released in this brand.
In December, 2017, the California Water Resources Control Board notified Nestlé that an investigation had concluded that the company does not have proper rights to about three-quarters of the water it withdraws for bottling, including water from the San Bernardino National Forest.
See also
- Arrowhead, California
- Deer Park Spring Water
References
External links
- Official Arrowhead Water Website
- Official Arrowhead Water Delivery
Source of the article : Wikipedia
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